— What we build Sites, stores, and web apps

Four things, done properly.

We're opinionated about scope. We do fewer types of builds than most agencies — and we do them very well.

Marketing websites

Content-led marketing sites on WordPress, Webflow, or Next.js. Designed with your sales funnel in mind; engineered so content updates never require a developer.

  • Design system & component library
  • Bilingual AR/EN structure from day one
  • SEO, schema, and analytics engineered in
  • CMS editor training for your team

E-commerce stores

Shopify and Shopify Plus builds for UAE and GCC merchants. Payment stacks and shipping integrated for the region's realities (Tabby, Tamara, cash-on-delivery, bilingual receipts).

  • Theme development or customisation
  • UAE-ready payment and shipping
  • Klaviyo or Omnisend lifecycle flows
  • Product feed, GTM, and pixel hygiene

Web applications

Custom portals, dashboards, booking engines, and internal tools. Built on Next.js, Node, and modern cloud — with an eye to operability, not just feature count.

  • MVPs, internal tools, client portals
  • Authentication, role-based access
  • Integration with your existing SaaS stack
  • Handoff docs your engineers can read

Care & optimisation

Once you launch, you're in growth territory. Our care plans cover the boring-but-critical stuff and pair with structured CRO work to keep improving the business metrics.

  • Hosting, backups, monitoring, updates
  • Monthly change requests and fixes
  • A/B testing and conversion experiments
  • Quarterly performance & SEO reviews
— Stack Tools we use

Modern, boring, dependable.

We choose tools that are well-understood, well-supported, and well-documented. If your next developer can pick up the project cold, we've done our job.

Frontend

  • Next.js 14+
  • React 18
  • TypeScript
  • Tailwind CSS
  • Framer Motion

CMS & Commerce

  • WordPress
  • Webflow
  • Shopify & Shopify Plus
  • Sanity · Contentful
  • Framer

Backend & Infra

  • Node.js · Python
  • Postgres · Supabase
  • AWS · Vercel · Cloudflare
  • Stripe · Tabby · Tamara
  • Resend · SendGrid

Ops & Quality

  • GA4 · Looker Studio
  • Plausible · Vercel Analytics
  • Cursor · Claude Code
  • Figma · FigJam
  • Linear · Notion
— Productised offers Scopes you can commit to

Four fixed-scope packages. Clear price, clear timeline.

Custom work is also available — but the productised offers below cover 80% of what most clients need, at a better price than bespoke.

Launchpad Site

A polished 5–7 page marketing site for founders and SMEs who need to look the part and start ranking.

Timeline 3 – 4 weeks
Investment AED 18,000 – 35,000
  • WordPress or Webflow build
  • Up to 7 content pages + forms
  • SEO-ready with schema and analytics
  • Basic brand polish (logo, colours, type)
  • Editor training + launch checklist

Signature Site

A custom design system and content-rich site for scale-ups and established SMEs who need their website to do serious work.

Timeline 6 – 9 weeks
Investment AED 55,000 – 120,000
  • Custom design system in Figma
  • 10 – 20 pages, bilingual AR/EN
  • CMS with editor workflows
  • CRM integration (HubSpot / Salesforce)
  • CRO baseline + analytics dashboard

Commerce Engine

A Shopify or Shopify Plus store ready for real traffic, built with UAE-specific payments and shipping.

Timeline 6 – 10 weeks
Investment AED 60,000 – 180,000
  • Theme design and build
  • Tabby, Tamara, Stripe, Telr integration
  • Klaviyo lifecycle flows
  • Analytics, GTM, pixel hygiene
  • Launch plan + 30-day support

Care Plan

Ongoing retainer for hosting, monitoring, updates, and small changes — so your site stays fast, safe, and current.

Timeline Ongoing
Investment AED 3,000 – 12,000 / month
  • Managed hosting + CDN
  • Backups, updates, monitoring
  • 4 – 10 hrs of changes per month
  • Quarterly performance & SEO review
  • SLA response on critical issues
— FAQ Common questions

About web work specifically.

WordPress, Webflow, or Next.js — how do you decide?

Depends on who will own the site after we launch. Content-heavy sites with a non-technical editor team usually land on WordPress or Webflow. Sites with custom interactivity, complex integrations, or performance demands usually land on Next.js. We recommend based on your team, not our preferences.

Do you handle hosting?

Yes — via our Care Plan. We manage hosting on Vercel, Cloudflare, or AWS depending on the stack, and we'd rather host it ourselves so we can fix issues quickly. If you need to host on your own infra, we'll hand over a clean deployment guide.

How fast are the websites you build?

We target LCP under 2 seconds and Core Web Vitals all in the green at the 75th percentile on 4G. We engineer for performance from day one — image pipelines, font loading, script deferral, CDN edge rules. Performance is the single biggest lever for SEO and conversion in the UAE, and we treat it as a first-class concern.

Do you build in Arabic?

Yes. All our builds are bilingual-ready from the architecture up: RTL-aware CSS, locale-based routing, and a content model that doesn't force translators to duplicate content by hand. We partner with trusted Arabic copywriters for content and culture consultants when campaigns need them.

Who owns the code and the site?

You do. Everything we build is yours — code in your repo, hosting on your account if you prefer, domain in your name, credentials handed over. We don't hold clients hostage.

Let's talk

Ready to brief the next website?

Send a note with the basics — what you do, who it's for, and when you need it live. We'll reply within one working day with questions or a proposal outline.

Book a discovery call Or email support@adedgesolutions.net